How to Leverage TikTok to Grow Your Business

When TikTok first started to gain popularity, it was primarily recognized as a dancing app. Nowadays, businesses are utilizing this versatile platform to increase their audience reach and customer engagement in a fun, authentic, and creative way.

Let’s look at the statistics and see why TikTok makes a great platform to scale up your online presence and grow your business:

• TikTok has been downloaded by over 3 billion people as of this writing, a third of those being monthly active users. 
• Over 1 billion videos are being consumed every day on this app – no wonder advertisers can reach 885 million users aged 18 and above. 

Whether your goal is to raise brand awareness or generate conversions, you should always put authenticity first. TikTok is well-liked by online audiences because it promotes real and relatable content. 

In this article, we have compiled the best ways how to conquer one of the most popular social apps today. 

Prioritize entertaining the audience rather than selling

Online users nowadays are smart enough to know if you are trying to sell them something, and naturally, no one likes that. Entertain before you try to promote or get them to do something. As the saying goes, “If you’re going to crash a party, bring champagne.” So you may want to refrain from bombarding your audience with in-your-face advertising content, but rather entertaining content that people resonate with. 

Leverage influencers to connect with the viewers

Working with TikTok influencers to promote your business or product is one approach to engage viewers on TikTok and building trust with them. Make sure to seek out influencers that fit your brand values and connect well with your target viewers. 

Follow the trends

TikTok’s algorithm mostly boosts videos that are timely and trendy. Master creating relevant content by jumping on the trend to keep your audience hooked. This could mean creating videos with the most popular audio at the moment, joining dance challenges, and more. 

Educate through a story

People are inherently drawn to stories, as one writer puts it, “Even when the body goes to sleep, the mind stays up all night, telling itself stories.” This is probably one of the many reasons why Tiktok is the social app of the masses. People appreciate unpolished videos and genuine stories that get them emotionally hooked. 

You can leverage this by creating narrative-led content that addresses your target audience’s fear or concern and gives them step-by-step solutions.